Tori Swaim is a busy woman.
There are Austin, Sawyer, Macy, her husband Steve, and a high-energy Maltese named Daisy. And, as if there aren't one billion things to do as a wife and mother of 3 incredibly active kids, she does design for and manage her two multi-million dollar companies in her “spare time.”
New Arrivals, Inc. started almost a decade ago, literally in the garage of Tori's home. She had this “nagging” idea for a box that would cleverly disguise those pesky, but always necessary baby wipes. The bright blue plastic containers just weren't making the cut and looked so out of place in her thoughtfully designed nursery. However, she had a solution.
And thus New Arrivals, Inc. and Tori's Hide-a-Wipe Boxes™ were born. And since, have been followed by a high end line of various nursery décor items and accessories. You will find a vast product line…frames, hanging wall letters, wastebaskets, bookholders, growth charts, outfits and most recently Tori launched an amazing line of bedding and furniture products. New Arrivals, Inc. is truly your one-stop-shop to design and outfit the perfect baby nursery.
Then, in 2001 (as if she did not have on her plate), Tori launched a new company called My Baby Sam, named for her three children Sawyer, Austin and Macy. While the line is similar in look to her New Arrivals, Inc. products, My Baby Sam is geared toward a different market and sold in the larger retail stores. This gives Tori the opportunity to not only design for two companies, but to reach an even broader consumer base with her nursery décor, gifts and accessories.
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